September 15, 2022
What’s born when an NFT project partners with a global printer and fulfiller?
Eternal Royals, an NFT community, and JONDO Global, a print on demand supplier, hatched a plan to advance the quickly stagnating NFT meta—to staggering success. It all started with an original king and queen canvas print design by digital artist Jesse Johnson and led to the inception of Eternal Royals, a generative NFT collection including NFC-enabled one-of-one prints of their unique NFTs.
This is the story of Eternal Royals, JONDO Global, and SmartSeal working together to reshape the world of Web3.
Before the tags, prints, and trendsetting, there was Smart Seal and Eternal Royals at an NFT conference, NFT.NYC.
November 2021 marked the start of their fateful introduction.
Behind the scenes at Eternal Royals, Jesse, Drew, and Guru (project co-founders) had been discussing what they could do to take their generative collection to the next level. The obvious play was to print them on canvas, but the how was stumping them. During their research, barcodes and QR codes were the go-to solution—however they were very Web2 solutions to a Web3 problem. How would they be able to ensure that each NFT had an equally rare one-of-one print that was tied to each other?
Along the way they stumbled across NFC tags, and when they met Smart Seal at NFT.NYC they realized they had stumbled across the perfect open door. After chatting, they realized Smart Seal’s fast and secure Smart Tag solution was their ace-in-the-hole.
However, not all aces are created equal—while a QR code certainly could have done the trick, Smart Seal’s Smart Tags enabled a way to dynamically authenticate ownership of the NFT associated with the print, while also proving that the print was a one-of-one and not a forgery. And for the emerging phygital (physical and digital) asset market, this level of distinction is a must.
Why Smart Tags?
Well, it starts with the simple proposition: “Do I own what I own?”
In the realm of Web3, ownership is king. However, there are many who try to circumvent ownership and dupe buyers who desire certain assets. With most NFT collections having a finite cap of how many can be minted (or authenticated by the blockchain), scammers may attempt to save the image attached to the NFT token, and mint a different NFT with the copied image—in an attempt to pass it off as the original.
And as we see phygital assets emerge at a faster rate, there needs to be a way to prove that physical NFT art is just as rare as their digital counterpart.
This is the NFC opportunity embedded in Smart Tags. These tags allow owners to link their physical products with their digital twin, ensuring total, provable, and secure ownership of both collectible items. One of the long-standing criticisms of the all-digital NFT marketplace was that it was intangible art. Thankfully, with Smart Tags, this changes forever.
“It’s art you can touch…Folks still have pride in [their] ownership of an NFT from a digital perspective and now…you can have it on a wall…it’s still relevant in the market.”
Part of the Smart Seal experience is ensuring that our client’s customers are able to easily interact with the tag at its specified location. And part of choosing where the tag goes comes down to the creator’s sense of significance.
Each of Jesse’s generative Eternal Royals has his signature in the bottom right corner, and behind the printed signature lives the Smart Seal Smart Tag. Users are able to use the cell phone’s NFC capabilities to scan Jesse’s signature on their one-of-one print to receive information about the NFT, the piece, and more!
With Smart Tags being fully programmable, the possibilities for future functionality for pieces that utilize the tech are near-endless. One of the basic functions available for Eternal Royals is digital provenance—or the ability to see who has previously owned the NFT/print pair. And in the future, as the phygital asset revolution grows, every NFT-enabled product can retain its history; giving a wealth of meaning to the products consumers purchase.
When Eternal Royals travel around to different industry conventions, they’re always sure to bring a Smart Tag print with them. Turns out being able to scan Jesse’s signature and learn all about the one-of-one print is pretty cool…
“People were blown away, and they really see the innovation that’s coming to Digital and Physical through the NFC chip. We had… all sorts of influential people… [and we heard] them say ‘It does WHAT?!’”
For JONDO, Eternal Royals, and everyone who has had the pleasure of interacting with the NFC prints, this innovative connection between the physical and Web3 is the start of a bright future.
We work closely with our clients to ensure that their communities, users, and customers have a fulfilling experience through all that our NFC Smart Tags can offer. NFC tags are an affordable, scalable, and secure way to deliver NFTs, supplemental content, provenance, and so much more to those who interact with the tags using their NFC-enabled smartphone.
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