September 12, 2022
Would you agree? That civilization functions more effectively when fed a healthy diet of correct information?
Knowing the truth is fundamental to navigating daily living. Thousands of years ago, civilizations developed a simple social policy in an attempt to secure the truth. A group of individuals would function as key witnesses to important events, agreements, and/or transactions. This system effectively decentralized record knowledge and improved the resiliency of record authenticity.
From this historical precedent emerged two methodologies used today when establishing the truth: the complex negotiation of arbitration and the authentication system of notarization.
In arbitration, key witnesses to a record or event are called upon in an effort to reactively confirm record accuracy or reconcile a dispute. Comparatively, a notary’s “stamp of approval” functions as a proactive signature of social accountability and decentralization of awareness.
Familiar with the "notary public" designation? Also known as a public notary? These government-designated individuals use personalized stamps with their name and Notary office symbol as their unique signature. Upon review and approval of a record, a notary applies their "notary certificates" stamp of approval to the document.
These current methodologies delivered groundbreaking ease and resilience to modern-day record creation and keeping. However, their scalability has proved to be costly and their security (*cough* reliability) to be fallible, intentional or not.
Are you thinking what we're thinking? Sounds like they could be more effective.
For arbitration? We’ll leave that to the legal professionals. As for the centralized mechanism of government-approved individual public notaries, read what’s already happening.
What if we told you there is a decade-old alternative methodology for creating, keeping, and sharing records that is more secure, scalable, and now, cost-effective? This alternative methodology for decentralized notarization comes to life in blockchain technology.
Simply put (and slightly overgeneralized), think of blockchain as the next evolution of cloud technology to create, store, and distribute records. In 2022, every smartphone user, by default, is using the cloud as a part of daily life. Unlike the cloud, the ledger of records created and signed on a public blockchain is decentrally stored and publicly distributed.
What makes this method more secure? Blockchain records are stored all over the world on independently-owned and unaffiliated computers, making it virtually impossible to corrupt, replace, or delete a record once created and committed to a blockchain ledger. Unlike the Notary Public network, you are not required to trust the credibility of a third-party human witness.
What makes this method more scalable? Unlike the Notary Public network, there is no limited window of availability when a transaction can be committed to a blockchain. As digital databases that are globally operated and supported, public blockchain networks approve new transactions and make old ones available 24/7/365.
What makes this method more cost effective? Remove human risk and costly third-party bottlenecks. Bonus: as the technology matures, transactions on blockchains have already become significantly cheaper due to new efficiencies.
Assets and transactions in the web3 ecosystems built on top of blockchains are now easily digitally recorded and shared using Non-Fungible Tokens (NFTs). In their practical use case, NFTs act as a fast, powerful, and decentralized notary function that gives physical assets both a digital identity and attestation of authenticity.
Tokenizing physical products is a secure, scalable, and cost-effective method to mitigate forgery risks and protect brand equity.
Since our foundation, SmartSeal’s goal has been to connect digital truth mechanisms to the world of physical objects. We found success by incorporating the new capabilities of blockchain into our hybrid hardware and software solution - SmartSeal Tags and the Notature Platform.
SmartSeal Tags are Near Field Communication (NFC) chips that are cryptographically linked digital NFT records and applied to physical products on a 1:1 basis. Hint: NFCs chips and readers are what enable “tap-to-pay” functionality - we use them for app-less digital authentication and access.
Our Notature software product democratizes access to blockchain’s advanced notary value. As a web-based application, our software provides a familiar user interface and experience as the bridge for physical creators, brands, and manufacturers to effortlessly step into digital verification. Notature users have self-serve access to mint NFTs, encode NFCs onsite, and access post-sale data and direct marketing channels to end consumers.
How does harnessing your truth with SmartSeal provide unique value? Each of your products is enabled with Proofs of Value:
Thinking about it a different way, Notature enables users to digitally “sign” SmartSeal Tags and, ultimately, their physical products. It’s our mechanism for notarization and record oversight throughout its lifecycle and between the transfer of hands.
Bonus: with our improved mechanism of trust, the value of your product is extends beyond a single sale into lifetime of engagement and repeat purchase opportunities.
Notature is a SmartSeal product.
Is your brand ready to secure product authenticity and enable dynamic consumer experiences? Contact us.
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