6 Ways NFT-Enabled Products Improve the Buying and Selling Experience

September 14, 2022



Creators, brands, and manufacturers have a difficult road in front of them. As the world moves increasingly online, the number of marketplaces where they can sell their goods grows larger… and far more crowded. This leads to what we think of as the “marketplace grind.”

For buyers, purchasing high-value brands and items (especially through ecommerce or secondary markets) has become a significant gamble. It’s a constant battle to navigate through a swarm of bad actors with counterfeit items trying to make a quick buck off the vulnerable and under-informed. 

For sellers, margins are compressed increasingly tighter by competitive price undercutting and noisy markets competing for consumer attention. It’s an endless cycle of produce, price, market, and hope for sales to your target audience. Efficient digital marketing has become a key gatekeeper to winning brand awareness but remains elusive without innovation and evolution.

What if there was a way for sellers to give their customers more confidence and value in their purchases while also creating longer-lasting relationships, ongoing engagement, and repeat sales?

An illustration of the web3 community

Web3 and NFTs are the future of both physical and digital commerce—and the integration of digital NFTs-via-physical NFCs into real-world products is a path to greater support for creators of all sizes.

1. Step beyond the grind.

With SmartSeal, you’ll find app-less authentication and direct marketing channels between sellers and buyers. By selling NFT-enabled physical products, creators secure product authenticity for resale value and end-consumers claim ownership of products to directly access their favorite creators. This establishes a 1:1 direct channel of value exchange between buyers and sellers in perpetuity. 

In stepping beyond the grind, creators, brands, and manufacturers seal up costly value drains of inherent market risk while opening cost-effective direct marketing channels with their end-consumers.

[Read: Same World, Better Products: “Phygital Assets” and the NFT Revolution]

2. Identify, prioritize, and sell through community.

Instagram influencers are so 2020. TikTok influencers so 2022. What’s so 2023? A brand community that is social media platform-agnostic.

When an end-consumer registers ownership of a product’s NFT, they effectively establish ownership of the physical product. Through engaging with their NFT or scanning the Smart Tag, end-consumers unlock gated access to a creator’s digital and decentralized community.

Within this community, guerilla marketing networks come to life and micro influencers, based on community participation, scan engagement, and repeat purchases, can be rewarded with exclusive content, sneak peaks, offers, and clout.

[Read: The Evolution Of The Blockchain-Powered Marketplace]

3. Improve marketing and product development strategy with direct feedback.

When trends change seemingly overnight, brands of all sizes find themselves blind sighted and missing opportunities as they readapt. By introducing more direct paths to product registration and brand access, NFTs and NFCs bring clearer and cheaper transparency. 

When using Web3 tools such as NFTs to build and retain their community, brands benefit from repurposing direct marketing channels as direct learning channels. An active brand community can provide immediate and individualized feedback on product development and alert brands to upcoming “meta” trends within their consumer segment. 

For creators, direct access to post-sale consumer data and dynamic engagement shortens the marketing chain and learning channel between sellers, buyers, and repeat sales and retention.

An illustration of NFT-enabled provenance, promoting transparency

4. (Re)prioritize creating value in quality.

In recent decades, market dynamics have favored quantity over quality in production and consumption. However, value incentives and reinforcement are shifting back in favor of quality, leaving behind planned obsolescence and stepping into sustainable value.

NFT-enabled products provide the necessary channel for digital ownership, direct engagement, and ongoing traceability of physical products that reinforce lifetime value and re-incentivize investment in high-value products.

[Read: Building in the Cold: Cultivating Utility in a Crypto Winter]

5. Secure intellectual property with your digital signature.

NFT-enablement of physical products is an immediate, scalable, and cost-effective solution. It solidifies brand intellectual property, tracks end-consumer product registration, and confidently authenticates real products from forged or stolen counterfeits in real-time.

When a creator uses Notature to publish a NFT and/or associate it with a product’s SmartSeal Smart Tag, their unique digital signature is forever stamped on the resulting record. How does this prevent fake NFTs or NFCs being associated with their products?

If the associated digital signature doesn’t match the company’s registered public wallet address, that’s right! The product is a fake. Enabling physical products with NFTs guarantees your products, and only your products, authenticate.  


[Read: Paint  A Canvas Of Opportunity]

6. Establish enduring digital footprints. 

Just as NFT-enabled products have a digital fingerprint on record, they leave a digital footprint behind them wherever they go. 

The journeys of these digital footprints are publicly available on block explorers - online tools that allow anyone to view the history (origin, ownership, price, and transaction dates) of any NFT record. Learn more here.

Curious who owned your favorite collectible sports jersey before you? Wondering how your vintage bag has appreciated in value? Simply looking to confirm that the bottle in your hand is, indeed, authentic bourbon? Scan the SmartSeal Smart Tag of any NFT-enabled physical product and step into a reliable record of its history. 

An image denoting a digital footprint

Curious who owned your favorite collectible sports jersey before you? Wondering how your vintage bag has appreciated in value? Simply looking to confirm that the bottle in your hand is, indeed, authentic bourbon? Scan the SmartSeal Smart Tag of any NFT-enabled physical product and step into a reliable record of its history. 

‍Notature is a SmartSeal product.

Is your brand ready to secure product authenticity and enable dynamic consumer experiences? Contact us here.

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