round21 calls their packaged physical product that comes with a NFT, Fizzy+. Using the delivery mechanism that is delivered with the product allowed round21 to change the purchase relationship a customer has from the point of delivery...
The Evolution Of The Blockchain-powered Marketplace
Our soon-to-launch product where brands, creators and manufacturers can mint and manage their NFT-collections turned phygital products. The Notature application will allow product makers to encode each minted NFT...
Being unable to physically hold the product before purchase reduces their ability to validate the quality of the product, and the pages of contradicting reviews and unchallenged marketing documents leave the customer...